Blog helps to indirectly promote products/services improving visiblity and branding. Here is a quick checklist to write an effective blog post.
- Write meaningful content relevant to your market and target audience. Blog posts must be updated regularly.
- Are you confused on what to blog about? There are about more articles providing 100+ topics/ suggestions. Example your blog can be "how to" ," problems to solutions", "interviews", "events", "product features and reviews" etc..Check out Ann Smarty post on "Blog on trending topics".
- Link keywords in blog to your services page or products page.
- Images are a great way to illustrate the information. Present your blog with visuals.
- Spread your writing through social media sites like twitter, linkedin, social bookmarking sites.
- Respond and thank users for their feedback and comments for your blog posts.
- Finally your blog can be valued analysing the visitor traffic and conversions.
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